SpyFu

SpyFu is a competitive intelligence tool focused on uncovering the search marketing strategies of your competitors. It specializes in both SEO and PPC (Google Ads) analysis Deep Competitor Insight: Instantly see where competitors get their traffic—organically or via paid search—and how much they spend. Campaign Optimization: Steal proven PPC ad copy, avoid wasted spend, and find new SEO opportunities based on competitor weaknesses. Lead Generation: Uncover lists of companies buying Google Ads in your niche—ideal for sales prospecting and outreach. Historical Data: Unique archives of ads and rankings, giving you strategic insight into past campaigns.